Anna has a themed portrait photography studio. She offers competitive prices and reaches and engages with visitors to her site through her online presence. However, not many of them become paying customers. Anna has a range of keywords and wants to fine-tune them to best target potentially paying customers.

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1. When advertising using Search Engine Marketing (SEM), you only pay
2. You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
3. Silly Sayings Is Seeing A Lot Of Website Traffic, But The Company Wants To Generate More Qualified Leads. They’re Interested In Trying Ad Extensions To See If They Can Increase The Number Of Qualified Leads They Receive. In What Way Can Ad Extensions Assist Companies Such As Silly Sayings In Generating More Qualified Leads?
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6. Automated Bidding Does The Heavy Lifting For Advertisers On Google Ads. What Does Automated Bidding Use To Set The Right Bid For Every Auction?
7. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
8. Which Of YouTube’s Awareness Ad Formats Is Designed To Show Video Ads On Websites Outside Of Youtube?
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10. Match The YouTube Customer With The Google Audience Signal Type That Helps Advertisers Connect With That Customer.
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12. Google Video Partners Are Partnerships Formed Through Which Ad Service?
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14. Which TrueView Ad Format Is Optimized For Product Awareness?
15. Running A Creative Experiment Using Brand Lift Is An Excellent Way To Get The Information You Need. What’s The First Step?
16. Which Video Format Is Available On Google Video Partners?
17. Which TrueView Ad Format Is Optimized For Lift In Ad Recall?
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19. You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign. Which step is required in order to do this setup?
20. Based On Google’s ABCDs Of Designing Ads For YouTube, What Are Two Ways Google Recommends You Connect With Your Viewers?
21. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
22. You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
23. Which Statement Is True About Non-Skippable In-Stream Ads?
24. What Are Two Events That Store Visits For TrueView For Action Come From?
25. In Google’s ABCDs, What Are Two Recommendations For Connecting With Viewers?
26. You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to
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29. Which TrueView Ad Format Is Billed On A CPM Basis?
30. You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
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32. You have a meeting with a new client. Why would it be a good idea to share anonymized data (such as conversion rate and cost-per-conversion) from some successful clients in the same industry as this client?
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37. Which Two Video Formats Are Available On Google Video Partners?
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39. Which Statement Is True About Non-Skippable In-Stream Ads?
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42. What Are Two Examples Of The Intent Audience Solution Life Events?
43. You classroom has the latest technology to allow students access to facts and figures within a few clicks. Why should your students be encouraged to become independent learners and seek out answers to questions? Select 2 correct answers
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45. A Channel with a semi-transparent branding type will reveal the Publisher ID to potential buyers in a bid request.
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47. Add the Save to Google Drive extension to your Chrome browser. After installing it, check out the options for it. Which of the following file types could you save a website as?
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