–How Can You Check That The Geo-Targeting Feed Names Are Formatted Correctly?– –Include a row for the feed’s default creative customized to a specific geo-location– –Use the Conditional Formatting options in the Format dropdown in Google Sheets– –Use the formatting from the Canonical Name column in the AdWords API– –Use the formatting in the Placement … Read more
–How Can A Travel Advertiser Capture Flights That Users Search For Using Floodlight Tags, In Order To Deliver A Tailored Message In The Future?– –It’s not possible, as Floodlight tags can only capture product data– –Use custom variables, also known as u-variables– –Use the global site tag, which automatically tracks this information– –Use a third-party … Read more
–KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?– –Work with their product team to create better product names– –Work with a third party to interpret their … Read more
–In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?– –The Dynamic panel– –The Library panel– –The Properties panel– –The Components panel–
–Eduardo Is Building A New HTML5 Creative In Google Web Designer. How Can He Ensure That It Will Work With Studio?– –He includes the DoubleClick component in the creative.– –He sets the new file’s environment to DoubleClick.– –He adds the Studio files to the file’s library in Google Web Designer.– –He sets the ID in … Read more
–Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?– –He adds the Studio files to the file’s library in Google Web Designer.– –He includes the DoubleClick component in the creative.– –He sets the new file’s environment to DoubleClick.– –He sets the ID in … Read more
–A Retail Advertiser Wants To Reach Users Who Have Visited Their Store Locator Page. What Type Of Targeting Will Deliver The Right Creative To This Audience?– –AdWords API targeting– –Geographic targeting– –First-party audience retargeting– –Third-party audience targeting–
–An Analytics Team Wants To Measure The Amount Of Time Between An Ad Expansion And A Call-To-Action Click. Which Tracker Can They Apply In Studio To Get This Data?– –Looper– –Counter– –Floodlight tag– –Timer–
–Amanda Is Preparing A Tearsheet Of Her Dynamic Ad To Send For Review. Several Reviewers Are Outside Of Her Agency And Do Not Have Access To The DoubleClick Studio Account. What Share Setting Should Amanda Choose?– –Public– –Private– –Review– –Comment only–
–After Publishing An Ad In Google Web Designer, How Can The Graphics Files Be Accessed In DoubleClick Studio?– –The files are initially accessible in DoubleClick Campaign Manager.– –The files must be manually uploaded into the asset library.– –The creative’s files are automatically shared in the asset library.– –The files are accessed through a third-party file … Read more
–A Dynamic Ad Plays A Video When It’s Clicked. What Tool On The Creative Preview Can Be Used To Verify This Action Occurs?– –Creatives by status– –Rejection notes– –Preview settings– –Event log–
–An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?– –Floodlight tag– –Counter– –Looper– –Timer–
–Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. How can she apply a calculation to the data in her report that will provide her client with this information?– –Use the Call metrics report- –Add the “Actions cross-env” column– –Segment by device– –Use a formula column–
–Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?– –Click to calls– –Call duration– –Call start and end time– –Caller area code–
–Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?– –Link to the company’s website to … Read more
–Alan wants to see conversion credit equally divided across every click, except for the click that occurred just prior to the user converting. Which attribution model would he use?– –Time Decay– –Last click– –Position based– –Assists–
–A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?– –Event log– –Rejection notes– –Preview settings– –Creatives by status–