–How can you improve a business’s visibility to people located near you geographically?– –Translate your website into at least two more languages– –Offer free phone support during business hours– –Ensure you have good analytics on your website– –Make sure your phone number, address and business hours are easy to find–
–Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company’s online presence. As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business’s … Read more
–Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?– –Use online tools to help you understand where there’s a strong demand for your products.– –Move the whole business to that country.– –Replicate your current business in as many countries as possible.– –Buy new domains for the country.–
–Fill in the blank: In the world of display advertising, remarketing is a way to _________.– –Pay less per click than standard SEM ads.– –Show ads to people before they visit your website.– –Show ads to people after they visit your website.– –Display a pop up on your website when people visit it.–
–Esmeralda owns a bike shop and wants to make her website interesting for local customers. She’s currently planning blog content that will help her show up on searches for local shops. She’s had an idea for a post about famous cyclists and one about popular bike trails in the area. Which one do you think … Read more
–Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords. Which of these sets of words contains an example of long tail keywords?– –Maris piper potatoes– –Potato, potatoes, farm potatoes, organic potatoes– –Buy organic potatoes from a family farm–
–Eric has been selling fruit and veg online for a while. He’s chosen the keywords that he feels will drive the right people to his website; now he needs to track the progress of these keywords with analytics tools. What information will analytics give him?– –Where website visitors are located– –Which website visitors turn into … Read more