–Three key steps are needed to enable conversion tracking in a Google App campaign. Place them in the correct order.– –The correct order of steps is:– –Pick an analytics tool to track conversions.– –Link your analytics tool to your Google Ads account.– –Import your data from your analytics tool to Google Ads–
–How do humans and machines work as an effective team when running Google App campaigns?– –Humans and machines have complementary skill sets.– –Machines can provide very detailed reporting, while humans handle the majority of optimization tasks.– –Humans can monitor reports exclusively, while letting machine learning handle everything else.– –Humans can verify creative assets made by … Read more
–How do Google App campaigns help reduce the manual test-and-iterate efforts of advertisers?– –The system can immediately identify the best ad assets submitted by a marketer.– –The system automatically creates ads, with zero human input required.– –The system automatically tests different ads to determine what works best.– –The system suggests proven data based on similar … Read more
–How Does Asset Variety Help With Reach?– –Increased asset variety lets ads show only on YouTube.– –Increased asset variety helps ads show up across more of Google inventory.– –Increased asset variety lets ads be more visible in Google Search.– –Increased asset variety lets ads show across more geographic locations within Google inventory.–
–Select two reasons why a finance company might invest in app promotion. Select the best answers.– –To help users discover the app– –To increase user engagement with the app– –To drive phone calls to customer service– –To determine if the app is useful–
–Hiroko’s Manager Asks Why Hiroko Spends Time Working On Her New Google App Campaign. The Manager Believes Machine Learning Is Doing Everything. What Are Three Ways In Which Hiroko Can Help Guide The Machine Learning Powered Campaign? Select All Correct Responses– –Update campaign settings daily.– –Evolve the strategy.– –Adjust bids regularly.– –Set boundaries.– –Provide a … Read more
–Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?– –Only providing text assets– –The campaign name– –A low budget– –Language setting–
–Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses– –To move customers from using the app to using the website.– –To help improve overall mobile ROI.– –To … Read more
–Harry’s About To Launch A New App And Wants To Attract New Users With The Help Of A Google App Campaign. Which Campaign Subtype Should Harry Select When Setting Up This New Campaign?– –App installs– –App engagement– –App notifications– –App interactions–
–Gordon Is Running A Google App Campaign For A News Publisher And Has Recorded 200 Unique Subscriptions In The Last 30 Days. Is This Enough Conversion Data For The Machine To Achieve Optimal Performance?– –Yes. The system needs a minimum of 30 unique conversion events across 30 days.– –No. The system needs a minimum of … Read more
–Google App Campaigns Are Designed To Deliver Relevant Ads To Users Based On A Large Number Of Inputs. What Are Three Examples Of Signals That May Be Used By An App Campaign? (Choose Three.) Select All Correct Responses– –Keywords– –App settings– –Search queries– –Location– –Ad schedule–
–Google App Campaign Objectives Should Depend On Which Of The Following?– –Short-term events in relevant industries– –The objectives of similar businesses– –The stage of app maturity– –Reviews left by people using the app–
–Google ads follow the media rating council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?– –An ad must be more than 75% on-screen for more than five seconds.– –An ad must be more than 50% on screen for more than two seconds.– –An ad must be more than … Read more
–George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign?– –It’s when a user sees an ad for the app and doesn’t click … Read more
–For A Google App Campaign Optimizing To A TCPA Of $10, What Would Be The Recommended Minimum Budget?– –100– –200– –25– –50–
–For Accurate Targeting, Assets Are Organized Into Ad Groups That Have Shared Topics Most Often Related To Which Of The Following? (Choose Three.) Select All Correct Responses– –User location– –Message– –Ad schedule– –Audience– –Theme–
–Felix Is Measuring View-Through Conversions (VTCs) With Another Network, And He’s Been Advised To Measure VTCs With Google Too. Why Should Felix Measure VTCs With Google, In Addition To The Network He Uses?– –Google offers more segmentation information for VTCs than all other networks.– –He’ll receive consistent measurement across his marketing landscape.– –The VTC metric … Read more
–How do Google App campaigns help both marketers and users? Select the best answer.– –By delivering a relevant ad to the right user at the right time– –By delivering relevant ads to users on YouTube– –By delivering as many ads as possible to the same user throughout the day– –By delivering ads to as many … Read more
–Dennis Understands The Importance Of Using An Analytics Solution For His App, But He Doesn’t Know Which One To Use. Which Solution Is Google’s Best-In-Class App Analytics Solution?– –Google Analytics for Firebase– –App attribution partners– –Google Analytics for Mobile– –Codeless tracking with Google Play–
–For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?– –500– –100– –20– –10–