–How should you approach the development of video discovery creatives?– –Write highly sophisticated copy and treat the headline and description the same– –Place your most vital information in the description– –Fit copy within the character limits and ensure the headline stands alone— –Write a headline and description that are as long as necessary to accomplish … Read more
–Firewalls act as one of the first line of defense against malicious attacks from malware and hackers.– –True– –False–
–Evaluate this SLA: Marketing will generate 2,000 qualified leads each month, and sales will contact each lead as soon as possible.– –This SLA’s requirements focus on the wrong activities.– –This SLA’s requirements aren’t specific enough.– –This SLA is missing a requirement.– –No change needed.–
–Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it. Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him … Read more
–An __ outlines guidelines and best practices for employees to follow on social media.– –crisis plan– –advocacy plan– –social media policy–
–How Does An Advertiser Benefit From Using Think With Google?– –Think with Google can ask the audience directly if your idea is on track.– –Think with Google can find the right nomenclature of trending search queries.– –Think with Google can discover the top questions their target audience is asking.– —Think with Google can browse case … Read more
–You’re A Social Media Manager For A Hotel Chain That’s Planning A Campaign To Raise Awareness About A New Hotel Location. Which Of The Following Are Examples Of S.M.A.R.T. Objectives That Could Support An Awareness Campaign Like This?– –Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.– … Read more
–You’d Like To Improve An Ad’s Perceived Quality During An Ad Auction. What Aspect Of The Ad Will Be Most Beneficial For You To Work On?– —Improving the navigability of the landing page.— –Removing an extension from the ad.– –Increasing the bid amount of the ad.– –Determining the location of users.–
–You Are Working To Improve The Quality Score Of A Google Search Ad By Increasing Your ECTR. Your Goal Is To Have More Users Click On The Ad And Ultimately Visit Your Website. What Might Increase The Number Of Clicks Your Ad Receives?– –Tweaking the speed of your website.– –Decreasing the bid for the ad.– … Read more
–A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?– –In-Market Audience– —Affinity Audience— –Detailed Demographics– –Similar Audiences for Search–
–You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?– –The tracking code has been altered and is reporting incorrectly– –There is a new referral source that is directing a lost of new traffic to the site– … Read more
–Each Similar Audience Has Its Seed List Members Removed To Ensure What?– —That no user overlaps between a similar list and its seed list— –That ads are shown in competitive positions– –That only highly-relevant traffic is targeted– –That ads do not risk double-serving–
–You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?– –Creating the right email by bringing content and subject line together– —Creating the right email by bringing content and … Read more
–You received some feedback that your team thinks you missed some vital micro-moments. What do you do to find the ones you missed?– –Just focus on the moments where your customers use smartphones and mobile devices- –Rule out signals such as likes, browse behavior, and reading an article– —Go back and try to re-anticipate all the touch … Read more
–Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie’s Work Easier?– –She can explicitly choose keywords to ignore.– —She doesn’t have to think of all the related saucepan keywords.— –Her ad will only show for “blue saucepans.”– … Read more
–You recently read a great article about the importance of a quality mattress in preventing back problems and it reminds you of your client who owns several mattress stores. After reading the article, you:– —call your client and tell him about the article, what you thought would be beneficial to him, and engage in additional … Read more
–Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees?– –Campaign type– … Read more
–You recently sent an email to a highly-segmented list of inbound leads. Despite your segmentation efforts and high lead quality, the click-rate of the email was below your expectations. All of these would be potential ways to improve your click-rate EXCEPT:– –Stack the content to provide structure– —Increase the size of your logo— –Increase use … Read more
–You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?– –The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days.– –You must … Read more
–Mary Is Tasked With Designing An Advertising Campaign For Her Company, An Online Pet Food Store And App, And She’s Exploring Different Campaign Options. Which Campaign Types Are Available To Her In Google Ads?– –Search, Display, TV, Shopping, and App– —Search, Display, Video, Shopping, and App— –Social, Display, Video, Shopping, and App– –Search, Display, Video, … Read more