–To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)– –has a larger font size– –includes at least two different colors– –has a relevant headline– –includes a current promotion– –is listed after search results–
–How Does Google Ads Generate Responsive Search Ads?– –Google Ads mixes and matches headlines and description lines that have been provided– –Google Ads mixes and matches headlines and URLs that have been provided– –Google Ads creates them based on existing ad copy, landing pages, and extensions– –Google Ads creates them based on existing high performing … Read more
–Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?– –To react to ever-changing external factors– –To check for status issues– –To review new keyword opportunities– –To analyze demographic performance–
–Machine learning helps automatically find new keywords. Samira recently opened an online potted plant store and needs to promote it. She chose Google Ads because it offers advertisers different campaign types that determine where ads will appear and the format in which they’ll be displayed when viewed. What Google campaign type will help her reach … Read more
–John’s Plumbing prides itself on excellent customer service, especially during after-hours service calls. They want to connect with people who need emergency plumbing services in the middle of the night. Which criteria should John’s Plumbing configure to meet this goal?– –Networks– –Ad scheduling– –Devices– –Ad extensions–
–Every Ad Contains A URL Displaying Your Website Address. You Can Add Two Optional Path Fields To The Display URL In A Text Ad. What’s An Advantage Of Using These Optional Path Fields?– –To match an appropriate landing page with the search term that triggered the ad– –To allow the Google Ads system to anticipate … Read more
–How can Google Ads help you advance your business goals?– –By building awareness of your brand– –By driving online, in-app, in-person, and over-the-phone sales– –By influencing consideration of your products and services– –All of the above–
–Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?– –Broad– –Broad-match modifier– –Phrase– –Exact–
–Arrange The Items Below In Order Of Hierarchy, Beginning With The Top Level.– –Account– –Campaign– –Ad group– –Ad–
–In-Market Audiences Would Be Suited To Reach Which User?– –Someone with a qualified interest in mountaineering– –Someone researching the safety features of baby prams– —Someone looking to purchase a new car— –Someone excited about a new movie release–
–What is the key value proposition of Google Search Network campaigns?– –Display your ads in text, video or banner format on one of Google’s partner sites– –Influence natural results– –Connect with people on Google.com who are likely to be interested in your brand, regardless of what they’re looking for– —Show your ads when a customer … Read more