–If a website is paying for online visibility, but not ranking organically, what might that indicate?– –The business doesn’t have a budget for digital marketing– –The business doesn’t their website to generate leads– –The business doesn’t care about online visibility– –None of the above–
–If a standard line item is under-delivering what can you do to troubleshoot the issue?– –Add more custom targeting to broaden the reach of the line item– –Run a forecast at the line item level and broaden targeting criteria for the line item.– –Delete ad units to which the line item is targeted until the … Read more
–If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?– –high ACOS– –neither of these– –low ACOS–
–If a particular content format underperforms, what action might be appropriate?– –Investigate what can be done to increase performance of these videos.– –Update the channel’s mission statement.– –Disable monetization on these videos.– –Immediately change these videos to private.–
–If an asset owner doesn’t set a policy in a territory they have ownership, what policy gets applied?– –Monetize– –No policy– –Block– –Track–
–If an asset claiming a video is missing ownership in some territories, what is the default policy action?– –No policy– –Block– –Track– –Monetize–
–If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)– –ASINs that have low sales– –ASINs with 5 star reviews– –Best-selling ASINs– –ASINs with 2 star reviews–
–If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?– –add more quality ASINs– –add only best-selling ASINs– –add 5 ASINs per campaign– –none of these–
–If a device screen is frozen, users should send their device back to the manufacturer immediately.– –TRUE– –FALSE–
–Gina owns a woodworking shop that makes custom cabinets. She uploads data to her google merchant center to help create ads from her inventory. What data does a shopping campaign use from her merchant center feed to place gina’s ads?– –Her ad’s minimum required return on investment (ROI)– –Her ad’s preferred cost-per-click limits– –Her schedules … Read more
–Geo-Search Streams Are Used To Help You Find Tweets And Twitter Conversations Relevant To Your Brand That Are Happening In:– –your home country– –pre-set topic areas– –private profiles or closed networks– –specific physical locations or regions– –specific social networks–
–George Regularly Checks His Conversion Data In His Google App Campaign, But Recently He Overheard Coworkers Talking About The Importance Of Including View-Through Conversions And He’s Not Sure What That Means. What Does A View-Through Conversion Mean For George’s Google App Campaign?– –It’s when a user sees an ad for the app and doesn’t click … Read more
–Gemma Wants To Promote Her Online Handbag Business To A Wide Audience. But She’s Busy Creating Handbags For Her Clients, And Has Little Time To Manage The Specifics Of An Advertising Campaign. How Can Smart Shopping Campaigns Help Her Achieve This?– –By showing her ads across multiple audiences and networks.– –By ensuring Gemma’s entire product … Read more
–Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?– –remove the underperforming ASINs from their campaign– –increase bids on high-performing keywords– –increase visibility by adding ASINs to the campaign– –increase visibility … Read more
–GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)– –GamezCo is the only seller for this product.– –GamezCo receives credit for sales.– –GamezCo paid a fee to present the Featured Offer (“Buy Box”).– –When a customer clicks “Buy Now,” they will be … Read more
–From Which Sources Can You Pull Data Into My Reports? Pick 3 Answers.– –Tableau– –Google Analytics– –SalesForce– –Google Search Console– –Google Ads– –Google My Business–
–From Where Can You Import Pages And Keyword Data To On Page SEO Checker? Choose 3 Answers.– –Organic Traffic insights– –Position Tracking– –Google Search Console– –Organic Research–
–Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding. Match These Aspects Of Automated Bidding With The Benefits They Serve.– 1) Auction-time bidding 2) Depth of signals used and cross analysis 3) Machine learning 4) Time saved –Tailors bids to each user’s unique context, using relevant signals present at auction time … Read more
–For Which Traffic Source Must You Always Use Tags So That Information Appears In The “Sources – Summary” Report?– –Link traffic.– –Social network traffic.– –Search engine traffic.– –Mailing traffic.–
–For Which Of These Business Types Are There Limitations For Retargeting Or Targeting By Interests?– –Medicine and health services.– –Products or services that require licensing, e.g. financial services.– –Job search and employment services.–